Most firms run at a fraction of their capacity. Not for lack of talent. For lack of process.
The cost of broken process
Where the hours go.
Published research and plain arithmetic. Sources below.
After hours
20 hrs
every week between 5 and 9 PM, when people are home and reaching out, with no one there to answer.
Computed: 4 evening hours × 5 weekdays.
Admin
70%
of a sales professional’s time goes to work that isn’t selling.
Salesforce, State of Sales, 6th edition, 2024. Survey of 5,500 sales professionals.
Response time
~7×
more likely to qualify a lead when it’s answered within an hour instead of later.
Oldroyd, McElheran and Elkington, Harvard Business Review, March 2011.
The week
76%
of the week’s 168 hours fall outside a 40-hour office week.
Computed: (168 − 40) ÷ 168.
Sources: Salesforce, “Sales AI statistics 2024,” July 25, 2024. Harvard Business Review, “The Short Life of Online Sales Leads,” March 2011. Figures are cross-industry, not our clients’ results.
Approach
Diagnose first. Then fix, automate, optimize.
We treat your firm the way an investor treats an operation: understand it completely before changing anything.
Conversation
30 minutes
How the firm runs today and where it feels slow.
Diagnosis
About one week
A full audit of how work moves through the firm. Every gap found, written down and dated.
Plan
One meeting
The findings, ranked, and the fix for each. Priced in the room.
Execution
Days, not months
Broken handoffs redesigned. Repetitive work automated. Your people back on the work that needs them.
Then, every month
A dated review of what’s fixed and what’s next.
Clients see the original audit and every monthly update in their account. Nothing gets quietly dropped.
Automation, done carefully
We automate the routine. Judgment stays with your people.
We automate
- First replies, at any hour
- Scheduling
- Follow-up
- Document collection
- Status updates
Your people keep
- Advice
- Pricing and terms
- Approvals
- Judgment calls
- Relationships
Engagements
Three ways to work with us.
Fees follow the scope and are always flat. Every engagement begins with a conversation.
Start here
Assessment
A full operational diagnosis.
- Audit of how work moves
- Written, dated findings
- Ranked plan with pricing
Diagnosis through execution
Implementation
The plan, carried out.
- Everything in Assessment
- Process redesign
- Automation set up under your name
- Your team trained
Ongoing
Retained optimization
A standing partner as you grow.
- Everything in Implementation
- Monthly dated reviews
- Upgrades as needs change
- Partner on call
Principles
What we hold to.
Flat fees
Never tied to your volume, your leads or your deals.
Your data stays yours
What we build runs under your name. Your records leave with you.
Your sign-off first
Nothing goes live until the person responsible for compliance approves it.
Claims we can prove
If we haven’t measured it, we don’t say it.
Partners
Two partners, on every engagement.
Momentus was founded by Elias Ayoub and Michael Heugh. Every conversation with your firm, from the first call to the monthly review, is with one of them.
Elias Ayoub
Partner
Michael Heugh
Partner
Questions we are asked.
What kinds of firms do you work with?
Financial and professional services firms where speed and follow-through decide who wins the client. Today that means mortgage brokerages in Michigan.
What does the diagnosis cost?
A flat fee, credited toward the work if you go ahead. You see the price before we start.
Do you replace our people?
No. We take the repetitive work off their desks so they can spend their time on clients and judgment calls.
Do you need our clients’ personal data?
Not for the diagnosis. We study how work moves through the firm, not the people it serves.
How do we track progress?
Every client has an account with their plan, billing and a dated review each month showing what’s fixed and what’s next.
Let’s talk.
A few quick questions, then a 30-minute conversation with a partner at a time that suits you.
- Answer a few questionsTap through. About a minute.
- Pick a timeBook a 30-minute call with a partner.
- Leave with a viewWhere we think time and revenue are leaking, whether or not we work together.